What is Digital Transformation and Why it is required ?
What does Digital Transformation mean?
Digital transformation is the strategic opportunity to incorporate new technologies in organizations; that allows them to be more efficient and the possibility of generating new business opportunities. According to the survey expected Revenue from the global digital transformation market from 2017 to 2022. and By 2023, spending on technologies and services that enable digital transformation worldwide is expected to amount to $ 2.3 trillion.
These new innovative technologies are transforming the economy, the way of doing business between companies, the way of working and the way of living.
The main technologies and the ones that are more fashionable are Big Data, Mobility, Internet of things, etc. but there are many more concepts that are included under the term Digital Transformation such as Digital Marketing, Customer Experience, eCommerce, CRM, Social Media & Social Business.
Why is Digital Transformation Important for Business?
With many large companies already involved in digital transformation processes, only the most successful companies can enjoy this.
“The species that survive are not the strongest, nor the fastest, nor the most intelligent; but those who accept better to the change ”.
Digital Transformation Road-map
Vision, strategy, and leadership
Senior management must sponsor the digitization process. This way, the company can show why the change is necessary and how it benefits the organization. It also offers appropriate means and resources to perform the process.
Business processes
The change from an analog to the digital world has much deeper implications than the introduction of digital media in the company’s relationship with the customer; To achieve a true transformation towards a digital organization, the internal processes of the company must be aligned with the process of change and digitized.
Technology
The fundamental driver of this process of change is technology, it is essential to know in depth the possibilities that technology opens today in different fields such as Big Data, mobility, the internet of things, eCommerce, digital marketing, collaborative economies, business models.
Digitization Transformation
Organization, team, and digital culture
It is necessary to have a team of people with the necessary training; and skills to lead the digital transformation in the company. The most advanced organizations already have a specific managerial position to lead the change; the Chief Digital Officer, a profile halfway between strategy, business development, innovation, marketing, technology. But it is not enough to appoint a digital manager. It is necessary to remove the walls between different areas of the organization; and generate a culture of digital transformation through multi-disciplinary teams that build a joint vision.
Aryavrat is here to help in this Digital Transformation world, in order to approach the complex process of digitization of startups USA with the maximum possible guarantees and achieve the objectives pursued, it is essential that the digital transformation is led with a global vision of the process from the understanding by senior management of the implications it has. indifferent aspects of the organization.
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