Why Does Your Store Need A Successful E-commerce Mobile Application?

E-commerce, also known as electronic commerce refers to the buying and selling of goods & services through the web portal. Ecommerce is mostly used for the sale of physical products online, but it can also describe any type of commercial transaction that is quite convenient via the Internet.

In other words, we can say e-commerce is a medium of trading for goods and services between buyers and sellers through an electronic medium. The e-payment system is widely used in e-commerce. consumers can find what they want to buy and purchase it easily. In the e-commerce business, we can easily buy anything from home.

With limited capital, e-commerce growth has made it much easier to set up a business nowadays. Along with consumers relying on online shopping – it can be estimated that up to 82% of shopping will be online by 2050 – e-commerce is opening up doors of opportunity for countless entrepreneurs day by day.

e-commerce sales opportunities are increasing rapidly. In 2016, e-commerce sales were $2.3 trillion, which is being speculated to be nearly double $4.5 trillion by 2021. USA online shopping alone already accounts for 10% of retail sales and is expected to grow annually – with a 15% per year rate.

Future Trends in E-commerce

Personalization is a trend nowadays because consumers are very sophisticated, they want kind of a unique experience and more attention. For the past few years, mobile has remained in the first position in the eCommerce trend.

The Need for Mobile Apps in E-commerce Business

Presence To Your Customer

Users are investing most of their time on mobile phones. So while introducing the mobile app you can reach richer heights to your business.

Loyalty Towards Customers

Customers like mobile applications more than website applications. Most of the customers are interested in downloading the mobile application so that they connect directly to the store and can get regular notifications regarding the new product. A mobile app will connect with your customer directly and increase the user base for sure.

Let’s take a look at the points through which you can increase customer loyalty and customer retention with the mobile app

Personalization

This means that customers can get their benefit by using the information given in the app. You can allow your users to customize their experience in your store, for example prioritizing features and relevant suggestions based on previous purchases.

Push Notifications

Use the notifications feature to continue communicating with your customers by informing from time to time about sales and special offers. Make notifications more friendly by addressing your users by name.

Rewards System

You can encourage your customers to use this app continuously by implementing a loyalty program. This can be based on the points used to get free items or a big discount, or a bonus on future purchases.

Proactive Customer Support

Good customer support goes a long way in your business. Establish solid active support 24/7 between your store and your customers. Customers should be able to solve their problems in the app via live chat or Chatbot instead of switching to the desktop version.

Main Features That Impact Your Application

Promote UX

The way you present your store to your customers can make or break your sales. When accessing a site, users expect easy navigation so that they can easily find what they are looking for. Make your mobile app layout in the interest of the user.

Payment Options

Make sure the app you choose is integrated with the payment gateway you want, and be able to support your country’s currency. At the same time give your customers the opportunity to choose between all payment methods and make the payment option easier for them.

Security

You have to make sure that your app is secure or not, to ensure your users regarding the kept information and all the product genuineness & you have to keep your app certified and safe from malware and suspicious activity.

Online Support and FAQ’s

Make your support team more efficient and smart by which they can assist all the user inquiries such as tickets, chat, or email support on time. Also, provide smooth information of help and guide so the user can safely use your application.

Benefits of Mobile Application in E-commerce Business

Reduces The Response Time

Users can set their default preferences in apps, which allows the app to load only the content that the customer wants. This can make users more active and save their time.

This Increases Your Conversion Rates

A combination of satisfactory UX design, simple navigation, and usability leads to high conversion rates. As research has shown, mobile apps increase the percentage of users who complete the desired action compared to websites and mobile applications.

This Gives A Deeper Analysis

Knowing your customers has become affluence in business these days. Knowing customers determines the demand for data, such as at least very basic information such as age, gender, location, shopping history. Near your mobile app, you can build and set user analyses of different levels of sophistication. It depends on your business strategy and the budget available to build the app.

It Reduces Cost And Increases Productivity

With social media integration, you can spread your words easily which will make your business grow faster, and reduce your cost and increase your productivity. it’s an eCommerce web & App Development Services, maintenance, and support are cheaper than a web store or any other selling points.

Store Navigator/ Geolocation

In terms of marketing opportunities, superior technology in mobile apps is competitive. Front and back cameras function as scanning systems, positioning systems for location, and compasses, accelerometers, gyroscopes, and other built-in features that can be used for commercial purposes. One of the top benefits of mobile-commerce solutions is for any user to navigate to their nearest store via GPS.

Final Thoughts

It is not so easy to make your e-commerce store the most successful, but you must take every path that can take you closer to your business goals. After considering all these points, decide whether it is right for you to make your Magento multi-vendor marketplace a success.